Is Slimming World still popular

Slimming World, a titan in the world of dieting, has been guiding countless individuals on their weight loss journey for over five decades now. It has remained an enduring force, primarily due to its unique approach to weight management – syns. However, in a time where new dieting strategies and health programs are continuously surfacing, the question arises: Is Slimming World still popular?

The relevance of this question extends beyond mere curiosity. It’s integral for our team at SimpleSyns, as we specialize in providing syn-related information and tools. The continued popularity of Slimming World would signify an ongoing demand for our services. It’s also crucial for you, our readers. If you’re contemplating whether to sign up for Slimming World or if you’re a current member interested in the program’s standing, this question undoubtedly carries weight.

Moreover, with a current explosion of diet programs, it’s fascinating to analyze how Slimming World competes. So, is Slimming World still a significant player in the crowded dieting field? This article aims to answer this question by taking an in-depth look at various factors that indicate Slimming World’s present-day popularity and relevance.

The State of Slimming World in 2023 and Beyond

The world of dieting is ever-evolving. An area once dominated by traditional weight loss programmes like Slimming World, Weight Watchers, and Jenny Craig, has seen a surge in diverse options over recent years. This shift in the landscape has been influenced by scientific advancements, technological innovation, and a growing emphasis on holistic health. Let’s take a look at what this means for Slimming World in the UK today.

Starting with diet plans, there has been a recent trend towards more personalised, flexible approaches. Diets such as the Ketogenic Diet, Intermittent Fasting, and the Mediterranean Diet have gained significant popularity. These diets offer varied philosophies, from high-fat-low-carb approaches to time-restricted eating and promoting heart-healthy foods, challenging traditional point or syn-based systems.

Another big disruptor in the weight loss industry has been the advent of weight loss pills and medical interventions. Medications like Ozempic have shown promising results in assisting weight loss, providing an alternative to traditional dieting and exercise.

However, it’s not just the diet plans that have revolutionised the industry. The way we exercise and interact with fitness has undergone a significant transformation. Companies like Peloton have turned home fitness into a thriving industry. The popularity of YouTube fitness influencers who provide free, accessible workout regimes has also soared.

In this dynamic environment, it’s impressive that Slimming World still holds its ground. Founded in the UK, it has been a mainstay in the dieting world, providing structured, community-based weight loss support. Slimming World has always set itself apart with its focus on ‘Food Optimising’ and the concept of ‘syns’ to help its members manage their diet without feeling deprived.

Against stiff competition, the ability of Slimming World to maintain relevance is a testament to the strength of its philosophy and community. However, the real question remains: Is Slimming World not just surviving, but thriving in this current climate? As we delve further into the details, we aim to provide a comprehensive understanding of Slimming World’s standing in the dieting world of 2023 and beyond.

Slimming World as a Profitable Business

In understanding the popularity and standing of Slimming World, it is essential to examine its financial health. One indicator of a company’s stability and growth potential is its profit and loss statement. Here, we have Companies House data spanning eight years, from 2015 to 2022:

YearProfit (£)

Reviewing these numbers, it is clear that Slimming World’s profitability has been largely positive, with considerable growth seen since 2015. However, there’s more to this financial tale.

The highlight of Slimming World’s financial performance is the striking leap in profits in 2017, where they nearly tripled compared to the previous year. The company then continued to see substantial profits for the next two years. Yet, post-2019, a steady decline is evident.

This trend can be attributed to several external factors. The COVID-19 pandemic struck in 2020, resulting in a global economic downturn that impacted businesses across the spectrum. Slimming World was no exception. With lockdowns and social distancing measures, their community-centric model faced significant disruption.

Further exacerbating this was the cost of living crisis that escalated across the UK. With rising inflation and squeezed incomes, discretionary spending on weight loss programs like Slimming World might have taken a hit.

Despite these challenging circumstances, Slimming World’s profits in 2022 remain higher than those in 2015. However, the company has likely been grappling with escalating costs, which could impact the dividends available to the directors.

In light of these dynamics, Slimming World’s financial performance paints a picture of resilience and adaptability. The company has weathered the storm of extraordinary global events, demonstrating its ability to navigate adversity. But the question persists: How is Slimming World performing in the face of increased competition and changing consumer preferences? As we explore further, we’ll uncover more about the current popularity and relevance of Slimming World.

Slimming World related search engine data

Search engine data provides a valuable window into public interest, helping us measure the popularity of Slimming World in the digital sphere. Through Google Trends, we’ll assess the search volume for terms related to Slimming World and compare them to similar terms associated with other diet programs.

By analysing the fluctuations and geographic spread of these search volumes, along with related queries, we can gain insights into Slimming World’s online relevance and current standing in the diet industry. Let’s delve into these intriguing data points to decode the level of user interest in Slimming World today.

“Join Slimming World”

join slimming world google trends

Upon analysing Google Trends data for the phrase “join slimming world” from the United Kingdom, a few key patterns emerge that hint at the public’s fluctuating interest in Slimming World.

There is a noticeable cyclical trend in the data, with search interest typically peaking in the New Year period, which is a common time for individuals to start new fitness or diet regimens. For example, in the first week of January 2019, the search interest peaked at 82 and similarly in January 2020 and 2022, it rose to 93 and 54 respectively.

However, post-2020, especially after the onset of the COVID-19 pandemic, there has been a significant decline in the search interest for joining Slimming World. Comparing the peak periods, we notice that the search interest in 2023 (41) is considerably lower than in the pre-pandemic years of 2019 and 2020.

Although there are minor upticks around June and September, the interest wanes for most of the year. This drop in search interest could possibly be linked to changing user behaviour and preferences in the wake of the pandemic, with people increasingly turning towards home-based fitness routines, digital diet plans, or medically prescribed solutions.

This analysis underscores the competitive landscape in which Slimming World operates. Despite the evident challenges, Slimming World continues to command a certain level of public interest, reinforcing its standing in the diet industry. However, the downward trend indicates a need for strategic adjustments to recapture and expand its audience.


dieting search trends

The data shows a similar pattern for the search term ‘dieting’ as for ‘join Slimming World’, with search interest generally higher at the start of the year and decreasing towards the end. This is likely due to the common New Year’s resolution phenomenon, where people aim to lose weight or become healthier.

However, the ‘dieting’ search trend remains relatively consistent over the years, whereas the ‘join Slimming World’ trend shows a significant decrease, especially after 2021. This could suggest that it’s not just dieting as a whole that’s declining, but specifically interest in Slimming World.

Despite that, we can also see that there are fluctuations in the search trends for ‘dieting’ over the years. The interest seems to drop notably during the middle of the COVID-19 pandemic period (around March 2020), which might suggest a general shift in priorities or routines during that time. This could have been due to the closures of gyms and restrictions on outdoor activities, causing a temporary reduction in dieting or weight loss activities.

Looking at this information, it seems that although there may be some decrease in dieting as a whole, the decline in interest in Slimming World seems to be more pronounced. This might suggest that while people are still interested in dieting or losing weight, they might be looking for alternative methods, other than Slimming World, to achieve their weight loss goals. This could include other diet plans, home workout routines, or even alternative lifestyle changes such as mindful eating or intuitive nutrition.

As such, while the data does show a decline in both dieting and Slimming World, the decrease in interest in Slimming World seems to be more significant, indicating that the issue might not just be a general decline in dieting interest.


gym google trends

The Google Trends data for “gym” shows a fairly steady interest throughout the years, with predictable peaks at the start of each new year, likely due to New Year’s resolutions. There are also noticeable dips during the COVID-19 lockdown periods in 2020 and early 2021, reflecting the closure of gyms during those times.

When relating the “gym” trend to the other two search terms, “Slimming World” and “how to lose weight”, some interesting patterns emerge.

Slimming World (SW) is traditionally a group-based weight loss program, appealing particularly to older demographics who might prefer personal support and a structured program to help them lose weight. As the “Slimming World” search trend shows, interest in SW has declined in recent years. This may be due to changes in how people seek weight loss advice, with younger generations being more self-directed and tech-savvy, as well as a shift in perception about weight loss and health in general.

The trend data for “how to lose weight” reflects this, as it shows a sustained interest over the years, indicating a continuous public interest in weight loss. However, the ways people are seeking to lose weight are evolving. Younger generations are not just interested in weight loss but also in overall health, fitness, and body positivity. This could explain the stable interest in “gym”, as gyms represent a place not just for weight loss, but for fitness, strength, and wellness.

Additionally, it’s worth noting that the internet provides a wealth of information on diets, workouts, and overall health guidance, making it easier for people to take a DIY approach to weight loss and fitness. This access to information could be another factor in the declining interest in traditional weight loss programs like Slimming World.

In summary, the declining interest in Slimming World and the sustained interest in gyms and general weight loss could be attributed to evolving attitudes towards health and fitness, particularly among younger generations. More and more people are seeking holistic, flexible approaches to health and fitness, and are equipped with the resources to do so independently, leading to a lesser need for structured programs like Slimming World.

“Diet Pills” and “Gastric band”

diet pills and gastric bands search trends

The interest in both “diet pills” and “gastric band” has shown a general downward trend in the United Kingdom over the five-year period from 2018 to 2023.

“Diet pills” have seen significant drops in popularity from a peak of 100 in June 2019 to only 31 by July 2023. “Gastric band” also showed a downward trend, peaking at 77 in March 2019 and falling to 44 by July 2023. It’s worth noting that there were few significant spikes for both “diet pills” and “gastric band” throughout the period, often coinciding with the New Year, which could be attributed to people seeking quick weight loss solutions as part of their New Year resolutions.

The declining interest in these weight loss methods could potentially indicate a shift in public attitude towards healthier, more sustainable ways of losing weight, such as diet and lifestyle changes. Slimming World’s rising popularity during this same time period suggests that people may be turning to these types of weight loss programs rather than seeking quick fixes like diet pills or surgery.

However, it’s important to note that this is a speculative conclusion. To further validate this, one could conduct more specific research, perhaps in the form of surveys or interviews, to gain direct insight into the reasons behind individuals’ choices.

“Calorie deficit”

calorie deficit google trends

Analyzing the provided search data for the term “calorie deficit” from 2004 to 2023, we can identify a significant upward trend. The interest was almost non-existent from 2004 to 2010, with search values typically below 1. Between 2010 and 2015, there was a small but noticeable increase, with the search trend usually between 1 and 3. However, the rise became more significant from 2016 onwards, where the search trend often ranged between 3 to 7.

The real surge occurred from 2019, with an explosive increase from 2020 onwards. This growth could be due to multiple reasons such as the pandemic-related focus on health and fitness, the availability of more online resources, and the shift in public understanding about weight loss from dieting to scientific methods like maintaining a calorie deficit. By 2021, the search trend for “calorie deficit” had peaked at 100 in March, which is a stark contrast to the almost negligible figures in the early 2000s.

As of the mid-2023, the search term “calorie deficit” continues to perform well, with values fluctuating between 55 and 65. This trend indicates a growing public interest in the concept of a calorie deficit for weight loss.

The increasing interest in the calorie deficit as a weight loss method might be one of the reasons why companies like Slimming World are facing challenges. If Slimming World’s program doesn’t adequately educate its customers about calorie deficits and relies on its own systems like ‘syns’ and ‘healthy extras,’ it could be perceived as outdated or less scientifically sound in the light of more recent understanding and practices around weight loss. This can make their approach less appealing to those who prefer a more direct, scientific, and transparent approach to weight loss. Slimming World might need to update its methodology and communication to meet this shift in public perception and demand.

Social Media Presence

slimming world social media presence

Looking at just the Instagram stats from Social Blade since 2019 you can see that there has been a slow decline in terms of followers, a sign that correlates with the other things we’ve looked at. Slimming World do seem to be struggling to attract new users and then keeping a hold of them. There could be many factors to this, but our guess is the inability to connect with younger audiences and their existing audiences just getting older.


Based on the data and analysis provided, it’s clear that Slimming World’s popularity and financial health are on a decline. The decrease in search trend data and social media followers on platforms like Instagram, coupled with the reported financial losses, indicate a downturn in the company’s market position.

The lessening interest in Slimming World can be attributed to various key factors. One major element is the shift in public attitudes towards weight loss and health. The trend is moving from structured diet plans like Slimming World’s towards more adaptable, holistic, and scientifically-backed methods. This shift is supported by the growing interest in the term “calorie deficit”, signaling a greater public understanding of and preference for scientific strategies for weight loss.

In addition, the COVID-19 pandemic has accelerated the adoption of digital resources and home-based fitness routines, contributing to a reduced need for group-centric programs like Slimming World. Coupled with an increased focus on overall wellness and body positivity, this trend aligns with the enduring interest in gyms and the general concept of weight loss.

On the social media front, Slimming World has seen a gradual decrease in followers, implying difficulties in drawing in and retaining new members. This could be due to a disconnect with younger, tech-savvy audiences who prefer diverse and independent methods for health and fitness. Moreover, without a sufficient influx of new members, Slimming World’s existing user base, likely an older demographic, may be naturally diminishing.

In summary, the main challenge for Slimming World doesn’t seem to be a mass exodus of existing members, but rather an issue with effectively attracting new ones and maintaining their interest. This presents a need for Slimming World to revise and innovate its strategies to align with evolving market trends, which would help to regain its relevance and restore its market standing.

Leave a Comment

Your email address will not be published. Required fields are marked *