Diet Popularity Through The Year

Hi there, friends! Ever wondered which times of the year are most popular for dieting and which ones aren’t? You’ve come to the right place! Today, we’ll take a closer look at the annual cycle of diet trends, shedding light on when people typically choose to focus on their diets and when they take a step back. By understanding the patterns throughout the year, we can gain insights into the factors that influence these decisions. So, let’s jump in and explore the calendar of diet popularity together!

Search trends for “Diet”

diet trends 12 months

Based on the Google Trends data for “diet” over the past 12 months in the UK, we can observe the following:

  1. Highest peak in search interest: This occurs at the beginning of January, with a value of 100.
  2. Lowest search interest: The lowest point is in mid-December, with a value of 47.
  3. Steady interest until June: The interest in diets remains relatively steady from March to June, with values ranging between 70 and 86.
  4. Constant decline after June: After June, there is a gradual decline in search interest, which continues until the end of the year.

These observations highlight that interest in diets is not evenly distributed across the year, with certain periods showing higher interest compared to others.

Understanding the Patterns: What Drives Diet Interest Throughout the Year

  1. Highest peak in search interest (January): The beginning of the year sees the highest search interest in diets, likely due to New Year’s resolutions and the end of the festive period. People often indulge during the holidays, breaking their diets and potentially gaining weight. As a result, they may be motivated to get back on track with healthier habits once the celebrations are over. A study published in the Journal of Clinical Psychology found that 45% of people make New Year’s resolutions, with “lose weight” and “stay fit and healthy” being some of the most common goals.
  2. Lowest search interest (mid-December): The lowest point in diet search interest occurs in mid-December, likely because people are focused on holiday festivities, which often involve indulging in rich foods and treats. A study in the New England Journal of Medicine found that participants gained an average of 0.37 kg (0.81 lbs) during the holiday season. With the emphasis on celebrations and social events during this time, many people may be less concerned with dieting and more focused on enjoying the season.
  3. Steady interest until June: The relatively steady interest in diets from March to June could be attributed to a combination of factors. One reason may be people’s desire to get in shape for the warmer months and upcoming summer holidays. According to a 2021 article by Insider, many people are motivated to lose weight and improve their fitness levels in anticipation of the summer season. Additionally, there could be a mix of latecomers who didn’t start their diets at the beginning of the year and those who are just getting motivated to prepare for the summer season. This overlap could lead to a consistent interest in diet-related searches, as new dieters entering the scene help to balance out those who may be dropping off from their New Year’s resolutions.
  4. Constant decline after June: The gradual decline in diet search interest from June until the end of the year could be influenced by a shift in priorities and seasonal changes. As the summer season comes to an end, people may be less focused on their physical appearance and more on adapting to new routines, such as returning to work or school. A 2021 article from Average Joe Fitness discusses how colder weather and shorter daylight hours can lead to reduced motivation for exercise and dieting. Furthermore, as the holiday season approaches, people might start prioritizing festivities and family gatherings over strict dieting, leading to a decreased interest in diet-related searches.

Search trends for “slimming world”

slimming world search trend

The search trends for “slimming world” show a similar pattern to the general “diet” search trends. Both exhibit a peak in searches at the beginning of the year, followed by a steady interest until June. After June, there is a decline in search interest, reaching the lowest points towards the end of the year, before picking up again in the new year. This suggests that people’s interest in “slimming world” follows the same general pattern as their interest in dieting.

What about body building?

Dieting and bodybuilding are related but distinct concepts, each appealing to different groups of people. Dieting typically refers to the practice of managing food intake to achieve weight loss, improve overall health, or maintain a specific body weight. People searching for diet information are generally interested in losing weight or adopting healthier eating habits.

Bodybuilding, on the other hand, focuses on building muscle mass and strength through weightlifting, resistance training, and specific nutrition plans. While bodybuilders do pay attention to their diets, their primary goal is to increase muscle size and definition. People searching for bodybuilding information are usually interested in developing a more muscular physique, rather than just losing weight. As a result, the audiences for dieting and bodybuilding searches may not significantly overlap.

But let’s take a look.

body building search trends

Upon examining the Google Trends data for “Bodybuilding” in the United Kingdom, we can observe some differences in trends compared to the data for “diet” and “slimming world.”

While the search interest in dieting and slimming world follows a similar pattern with peaks in January and steady interest until June, followed by a decline, the bodybuilding search interest seems to have a different trend. The bodybuilding search interest has two noticeable peaks in April and May, while it remains relatively steady throughout the rest of the year, with some fluctuations. The interest in bodybuilding does not show the same decline as dieting and slimming world towards the end of the year.

In conclusion, the search trends for dieting and bodybuilding differ significantly, with dieting having a clear peak at the beginning of the year and a decline towards the end of the year, while bodybuilding interest remains relatively steady with peaks in April and May. This suggests that the motivations and interests of individuals searching for dieting and bodybuilding information may differ, reflecting the differences between these two concepts as previously discussed.

A note on Google Trends

Google Trends is a powerful tool that allows us to explore the popularity of search terms over time. It helps us understand how often people are searching for specific words or phrases, like “diet,” in this case. The numbers provided represent the relative search interest for a given term within a specific location and time frame.

The numbers range from 0 to 100, where 100 indicates the peak search interest, and 0 means there’s not enough data to assign a value. These values help us gauge the popularity of a topic and identify patterns or trends in people’s search behavior.


In conclusion, our exploration of Google Trends data has revealed intriguing patterns in the search interest for dieting, slimming world, and bodybuilding throughout the year. Dieting and slimming world searches display a clear peak in January, likely driven by New Year’s resolutions, and maintain steady interest until June. As the year progresses, interest in these topics declines, possibly due to a shift in focus towards enjoying the summer months and festive season.

On the other hand, bodybuilding searches follow a different trend, with peaks in April and May and relatively consistent interest throughout the year. This suggests that the motivations behind bodybuilding searches may differ from those of dieting, reflecting the unique nature of these two fitness and health pursuits.

Ultimately, understanding these patterns in search interest can help inform content creators and marketers, allowing them to better target their audience’s needs and interests at different times of the year. By recognizing these trends, we can work to make the world of dieting and fitness more accessible and engaging for individuals at all reading levels, empowering them to make informed choices and achieve their health goals.

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